Curlsmith was born out of a community of people with textured hair sharing their haircare tips, home remedies and frustrations with products on the market not made specifically for their needs. Working with our curly community we created the Curlsmith brand with the mission of bringing curl confidence to everyone wanting to embrace their natural wavy, curly or coily hair. With a dedicated team, we grew the community online and our own website, and then launched in the US on Ulta.com in 2018 and Ulta Beauty stores in 2019 and continue development of other online stores in the US, UK and EU. In late April 2022, Helen of Troy, a US based multi-national company with a long history in beauty and hair care products, acquired Curlsmith. With the same vision for the brand, the values remain the same, as do the high quality products. The Curlsmith team also remains the same and continues this mission.

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